Fr. Andrew Demotsesm, at one time, had an occasion to read an article on the current strategies that are employeed by Advertisers. One of the most important [strategies] is to target their messages in a way that makes them accessible to children between the ages of nine and fifteen. Because of the strong influence of this age group on the purchasing habits of parents and because they had an increasing buying power of their own, millions of dollars of being spent to get their attention.